Meeting September 28

Meeting Details:

Objective of meeting:

• Discuss on objective of survey
• Crafting of public survey question
• Crafting of sponsor survey question

This meeting is to provide us with the understanding of why is there a need to conduct surveys with the sponsors and the attendees. This meeting was also conducted to facilitate the crafting of survey questions that is required to be asked. This is closely knitted with the objective of the survey and also how we can link it back to what we might get out of the sponsor.

My reflection:

I think this meeting is rather important before the site-visit to Singapore beer festival. We crafted the questionnaire that we need inorder to conduct the interviews with the sponsors and survey with the attendees.

The questions to be asked is rather important to the project as we would need to depend on the result that we had gathered through these interviews and surveys to provide an analysis to the sponsorship ROI gathered in the event for the sponsors.

In the meeting, i manage to contributes to the questions as i had a list of questions prepared before the meeting and so does my team-mates. We were also able to come out with questions on the spot.

Library visit + meeting with organizer

Library Visit Details:

Objective of meeting:

• Meeting with Matt Bennette (organizer)
• Visit library to get the literature review books
• Read the books to find out what information are relevant (all books are reference books)

This meeting was held to understand what the organizer's view on sponsorship is and also get to know who are the sponsors that are sponsoring the event. The visit to the library was also due to the need of literature review and we did some research before we headed down with some information in our head of where to look for the books. This step is required because we needed some professional resources to back our findings from the event itself.

My reflection:

The meeting with the organizer was fruitful in which we were able to understand what they are providing for the sponsors and also who are the sponsors that are sponsoring their event. We also understood why they did not have much logos about the sponsors.

After which four of us spent some time over at the library to look for some books while Dennis headed for work.

Personally, i think this visit to the library is essential because we have to understand what sponsorship is about and why sponsors sponsor events. In this visit, we manage to get afew books and we managed to photocopy them. We were able to get some information about what is sponsors expectation and also why does sponsors sponsor an event.

I managed to check the internet and found out where the books were located. With the information in mind, we were able to get to the books quickly and read them to find out which chapter was important and needed.

FYP Meeting 4

Meeting Details:

- Strategize approach when meeting with Singapore Beer Festival organizer

We had a meeting to come up with strategy for the meet-up with Singapore Beer Festival organizer Matt.


The objective of the meet up was also listed out to make things clearer for ourselves. To get:

- News update with regards to events

- To gain permission to talk to sponsors

- Free passes to Singapore Beer Festival

- Contact details of sponsors

- Know how they propose to sponsors

o Sponsorship packages details

§ What they give?

§ What they get?

- Recommendation

o Some sponsors that are easier for us to approach

We also listed down some of the questions that we would need to ask Matt during the meet-up.



My Reflections:

We are all very happy that we receive positive reply from the organizer regarding the surveying of sponsorship returns. We decided that we would have to have a strategy before we head for a meeting with Matt the Singapore Beer Festival organizer. We sat down as a team with our advisor to discuss on some of the objective of the meet-up and also what we want to find out from him.

This was a fruitful meeting because from my past experience, it is always better to strategize before meeting the interviewee as you would tend to be less anxious and would be able to get what you want. From experience, most of the time, we would miss out on our objective if we do an impromptu interview and therefore this meeting served us a high purpose.

The team was cautious about the meet-up and feel that there was definitely a need to meet-up to ensure that we know what we want to do when we conduct the interview. This would definitely prove to be a good strategy by itself during the interview.

FYP Meeting 3

Meeting Details:

- Craft e-mail to organizer of Singapore Beer Festival

- Decide on blog link

A very short but crucial meeting to craft the e-mail to be sent to the event organizer to gain permission to survey on the event and also to come out with our confirmed blog link.

The team decided on this blog link fyp2team8-“our NAME”.blogspot.com

We crafted the e-mail to the organizer of Singapore Beer Festival. Everyone wreck their brains to think of the ideal way of structuring the e-mail as we knew the importance of the e-mail. The e-mail would determine whether we would be able to continue working on this project or that we would have to change to another event. With the high stake, the team was extremely focus on the crafting of the mail and took some time completing it.


My Reflection

The team was focused during the meeting and was able to provide suggestions as and when we are stuck. We crafted the e-mail together as a team as we know how high a stake this e-mail carries and we knew that we need to focus.

Good team effort in crafting the e-mail. Dennis was the main communication point and he came up with a draft before the meeting started. The team had a look at the draft and feel that we should re-craft it as Singapore Beer Festival is a fun event and we feel we should not be too formal in the approach. The team thus tried to think of ways to craft the e-mail in a casual but respectful way.

I really appreciate the team effort in coming up with the e-mail as everyone knows its importance. This shows that the team knows when we have to get serious and when we have to really be focused. A great sense of maturity within the team.