Event Site Visit day 1:Objective of visit:
- Conduct public survey
- Meet up with Matt Bennette the organizer to show him our public survey form for approval.
The day's visit was to clear our public survey form with the organizer and get approval to start the public survey. That day was solely dedicated to the collection of public survey and the whole team went down to the event site to participate in the survey collection activity.
My reflection:Basically the team was able to collect 100 public survey and meet our own target. We had limited time from the organizer to collect the survey as the organizers had their own public survey going around as well. Good performance by the team in collecting the targeted amount of survey in the limited amount of time. Crediting Xiu Hui as she collected the most number of survey for us while the others did well too collecting alot of surveys as well. The public survey is not an easy task as we had limited amount of time. At the same time attendees there are either friendly or that they are drunk. Some attendees did not want to do the survey and thus we had to look for others. It is a good experience for the team and i can see alot of team effort being put into the visit. Everyone were tired but did their best to collect the targeted amount of survey. Event Site Visit day 2:Objective of visit:
- To conduct interview with major sponsors of Singapore Beer Festival
- To meet up with Matt Bennette, Singapore beer festival organizer to get approval for interviewing the sponsors.
This visit is crucial to the FYP project as we would hit on the most important part of the project, the sponsors' side of the picture in sponsorship. This would help us find out their expectation for sponsoring the event and also whether they are happy with the things that are provided to them by the organizer.
My reflection:Rayson and I went to the site first before the rest as they had Understanding Tests. We went ahead to meet up with Matt Bennette, Singapore Beer Festival Organizer, to get his permission to start our interview with the sponsors. In this visit, we managed to interview afew of their major sponsors in the likes of Brewerkz, Carlsberg and Prestige. The sponsors were generally friendly and willing to share things with us. There are also limitations like confidential information that they are not willing to share which we understand as industry secret and therefore a limitation to our report infuture as well. We manage to speak to the representative of the 3 sponsors and acheived what we set out for the day. Event Site Visit day 3Objective of visit:
- To conduct interview with another major sponsor AMEX
This visit solely to conduct the interview with AMEX representative who was not around on day 2 of the event and thus the trip down on day 3 to conduct that interview. The last sponsor that the organizer agreed to allow us to conduct interviews on and after-which we are done for the event.
My reflection:I think this visit is a very short one as for the past few days, the team have been there at the event till late and this would be a short meeting as we just needed to speak to one last sponsor. The team spent some time searching for the sponsor's representative, just like what we did the previous day as they were moving aroudn the event vicinity. The team manage to get hold of her and interviewed her. We managed to interview her and she provided us with some insights on why AMEX is there to sponsor the event which of course one of the reason is due to the fact that Singapore beer festival is first of its kind held in Singapore.